Wednesday, 14 May 2014

Benefit #CriminallyEasy Event & New Product Launch


On Monday evening I hot-footed it down to London Town for an extremely exciting Benefit Cosmetics event. I am a huuuuuuge fan of Benefit as a brand and I was so excited to attend my first ever Benefit event. I was even more excited to learn what the amazing new product launch was - and I wasn't disappointed.

When I arrived at the venue, it was clear to see Benefit had gone all-out in setting the scene for the #CriminallyEasy event. Hosted at the Benefit 'Criminal Facility', with the 'Crime Scene' taped off in the signature bright pink tape and matching cones, of course, it was the perfect place to debut the new #CriminallyEasy product. Several rather hunky (but somewhat scary) policemen were on guard throughout the event, and when you continued inside the theme didn't stop there - with Benebabes decked out in orange jumpsuits, a prison officer on guard to take your mugshot, as well as prison bunk beds, bars and even prison food aplenty (it's okay, it looked considerably nicer than I imagine prison food to be!)

Once we were in and settled, we all sat down to watch the Benebabes talk us through the new product launch and the planning that went behind it. This new product has been years in the making and I can definitely state that it is probably Benefit's most exciting launch to date. Finally, the product was revealed - a brand spanking new They're Real Push-Up Eyeliner. Benefit told us how there isn't yet a 'WOW' eyeliner product on the market and this beauty is all set to change that. Shaped like a pen, but with the longevity and pigmentation of a gel liner, this product is set to be any eyeliner junkie's dream come true. As you probably know, I myself am I HUGE eyeliner lover and rarely go a day without wearing it, so I am so incredibly excited about this new product.

The product makes up a trio of products now sitting pride of place on the Benefit Wall of Fame - They're Real Mascara, of course, is one of the products, but Benefit are also introducing a new product which will work perfectly on both the mascara and the eyeliner. Benefit Cosmetics have recognised that whilst their They're Real Mascara is totally incredible, it can be a bit of a pain to get off, so they have decided to give it its very own Makeup Remover specifically made for removing both it and the eyeliner. It's said to be a really gentle formulation so I'm really keen to see how it works!

I went away from the event with a goodie bag full of all the new products to try, so I'll be testing them out over the coming weeks and letting you guys know how I get on. The eyeliner launches on June 28th, so get that date in your diaries if you want to change the way you do your eyeliner forever!

Are you excited about the new launch from Benefit?
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12 comments

  1. This looks like such a good event, and the eyeliner sounds amazing too! I'll have to keep my eyes peeled for when it's released.

    Catherine, xo // Lady Liquor

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  2. This looks like a brilliant event - I hope you had a good time! I have heard so many good things about the eyeliner - I can't wait for it's release (which as it happens, is the same day as pay-day - excellent!)

    Beccy // Bluebell & Bumpkin

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  3. looks like such a cool event! The push-up liner sounds great too x

    http://ciarapocket.blogspot.ie

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  4. Oooooh if this is any good I'm going to have to buy it - i'm a sucker for a good liner! <3

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  5. First of all, how cute do you look in that lilac coat! I love! The eyeliner looks fab and the event just as fab! Can't wait to give it a try! Gx

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  6. Wow! That seems like a fun event! The liner looks really cool too!

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  7. Benefit always put on the best and most planned out events! I'm really excited to try out the new eyeliner!

    // A Midnight Wonderland

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  8. WOW the event looks so fab! It must be so great to attend such an amazing event! And I remember you're the pretty girl with ruby prom dress :) xx

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  9. This looks like so much fun! Watched a vlog of the event and would have loved to have been there! The liner looks impressive!

    www.britishbeautyaddict.com

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  10. Well, Benefit certainly know how to launch new products! They're always so creative :)

    Sophie
    http://what-sophie-said.blogspot.co.uk/
    xxx

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  11. Looks like such a fun night! Lucky you! Can't wait to try it! xx

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